The 4A Model of Change

đź“„ The 4A Model of Change

A mindset tool to use when you're navigating change, facing resistance, or just feeling stuck.

đź’ˇ What It Is:

The 4A Model helps you slow down, step back, and get honest with yourself — especially when growth feels hard, unclear, or uncomfortable.

It draws on real patterns of human behaviour and change, and is designed to meet you where you are.

đź§  Why it works:
Your brain is wired to protect you from discomfort and uncertainty — even when change is needed. This model gently moves you from reactivity to reflection by activating the prefrontal cortex — the part of your brain responsible for awareness, empathy, decision-making and growth. The 4As bring clarity, lower emotional threat, and make change feel safe and doable.

You’ll use it to support yourself — and later, to lead others through growth with more compassion and insight.

🔄 The 4 As:

🔍 Awareness

You’ve noticed something — a reaction, pattern, or tension that’s no longer working.
→ “Something’s off.”
→ “I keep running into the same wall.”

🪞 Acceptance

You’ve stopped deflecting or blaming. You’re owning your part with honesty and self-kindness.
→ “This is mine to shift.”
→ “I don’t love it — but I can name it.”

🔥 Appetite

You feel the pull to change. There’s energy behind the insight — even if it’s uncomfortable.
→ “I actually want this to be different.”
→ “I’m curious what might happen if I tried.”

🚀 Action

You take a step — not perfect, just real.
→ “Here’s what I’m trying next.”
→ “This is my first move.”

đź§  Check-In Questions:

  • What am I becoming aware of — even if it’s hard to admit?

  • Where is the same story or reaction playing out on repeat?

  • What truth do I need to accept, without judgement?

  • What am I still blaming, avoiding or minimising?

  • Do I feel ready to change — or just tired of how things are?

  • If I did want this to shift, what might that open up?

  • What’s one step I can take that feels light and doable?

  • How can I test something new without overthinking it?

đźš§ Feeling Stuck? Try This:

Still circling Awareness?
→ Zoom in. What are you actually reacting to? Try journalling or talking it out.

Stuck in Acceptance?
→ Ask: “What’s the kindest way I can be honest with myself?”

No Appetite?
→ Revisit your values. What would become possible if this changed?

Frozen at Action?
→ Shrink the step. Just start — clarity often comes after you move.

🪴 Use It When:

  • You’re resisting feedback, friction, or a next step

  • You’re trying to support change in someone else

  • A behaviour, habit, or conversation keeps repeating

  • You’re overwhelmed but can’t name what needs to change

Final Note:

Change doesn’t start with pressure — it starts with clarity.
The 4A model helps you get honest, stay kind, and move forward — one step at a time.

Resource

Justine Maree Cox

Leadership Coach

I developed The Sandpit Strategy – to reduce your overwhelm and help you focus on what actually makes a difference. Most importantly you will enjoy what you do because you will be getting consistent results as a team. I will only share what I know works because I have tested it and helped other leaders put it into action. I’ve worked with 100s of managers in many sectors and studied leadership, neuroscience, change, positive psychology and management – I understand your challenges and have successfully overcome them and I can help you do the same. I love helping people to lead with strength and kindness – they are not mutually exclusive. I often get asked what I really do. I help managers build better relationships. Equal relationships built on strength and kindness.